Crayola™ Color Coolerz!®
A Healthy Choice

1. When it comes to requirements for survival, water is second only to oxygen. You can live only minutes without oxygen, for a few days without water, and several weeks without food.
2. The human body is 60% water, blood is 90 percent water, muscles are 75% water, and bone is 25% water. Water is one of the main components of the body. Drain your body of water and you'll have only a few pounds of chemicals.
3. Your brain demands one fifth (20%) of your body's blood circulation even though it makes up only one fiftieth of your total body weight.
4. Water balances and regulates almost every system. You can't eliminate toxins from your body without sufficient water.
5. Most headaches and feelings of fatigue are caused by dehydration.
6. You lose about 10 cups of fluid each day. Even the air you exhale contains vital water vapor.
7. If you wait until you are thirsty to drink, you are already dehydrated.
8. Drinks that contain caffeine (colas and coffee) are diuretics, which means they lessen the body's ability to absorb and retain water.
9. Drinking water is the most effective way to improve your mood and overall performance. It only takes a few seconds to drink a glass of water, but the benefits last for hours.
10. Combined with a healthy diet, drinking water increases weight loss.

Yes - in several ways. Your body is a natural water heater. When you drink water, which is nearly always a lower temperature than your body, the body expends energy (and therefore calories) to bring the water up to its own temperature. So you're not only drinking a non-caloric beverage, you're burning more calories! Your body can burn around 100 calories a day using energy to heat a gallon of cool water that you drink. That translates into nearly a pound of fat loss in a month.

The quantity and the quality of the water we consume determines our body‘s ability to metabolize and shed excess fat and properly maintain the body‘s largest organ‚ our skin.

Weight loss is primarily the result of our liver converting stored fat into usable energy. This process not only requires sufficient water intake‚ but also can be greatly accelerated by consuming an abundance of clean, healthy water. Water also suppresses the appetite naturally and helps digest our food properly.

When we increase our water intake it naturally speeds up our metabolism and allows our body to better assimilate nutrients from the foods and nutritional supplements we consume‚ the result being natural and healthy weight loss.

The best known guideline for how much water to drink is the 8x8 rule: 8 eight-ounce glasses per day. This is a minimum, and certainly water consumption is not a one-size-fits-all proposition. Body size, activity level, and climate all influence individual fluid requirements. There are other approaches for figuring out what you need.

Here is a handy formula for daily water intake: 1/2 ounce per pound of body weight if you're not active (that's ten eight-ounce glasses if you weigh 160 pounds), and 2/3 ounce per pound if you're athletic (13 to 14 glasses a day, at the same weight).
– International Sports Medicine Institute

Or, putting it another way: Drink 50-75% of your body weight in ounces every day. Sedentary people: 50%; Active people: 75%.
To these percentages add 16 oz. for a dry climate and 16 oz. for strenuous exercise.